You have an idea for a magazine. You’ve got a creative team, but are you looking for the best way to size your publication? You’ve come the right place if you are looking for information on how to set your publication dimensions.
Everything matters when it comes to deciding what size magazine you should have for your publication. If your print magazine is not the right size, it will make your publication look and feel bad.
Below is our guide to deciding the magazine size for a particular publication.
Table of Contents
Engage With Your Interest group
When deciding the size of your magazine, it is important to take into account your target audience. Certain sizes may be preferred by different age and demographic groups.
A magazine targeted at young adults, for example, may benefit from being smaller and more portable. Luxury lifestyle magazines may choose a more luxurious, larger feel.
Consider the purpose of your magazine. Choose the dimensions that will engage your audience, enhance their reading experience and make them feel at home.
Consider the type of content
The type of content in your magazine is a key factor when deciding the size. Do you plan to include images and visuals or longer articles with in-depth features and more detailed content?
A larger format is better suited to showcasing your visual content. A smaller, more portable magazine may be better suited if your content is text based. Your magazine’s dimensions should enhance and complement its content.
Consider Printing Prices
Printing costs are one factor to take into consideration when choosing the dimensions of your magazine. The cost of production can be affected by choosing the right size. Keep in mind that printing costs increase with larger dimensions.
However, smaller dimensions can also lead to higher costs as multiple pages are needed to fit in the content. It is therefore important to evaluate the layout and content of your magazine in order to determine the most cost effective dimensions.
Consult printing experts to make the best choice.
Controlling distribution costs is dependent on choosing the right magazine dimensions. The dimensions of your magazine can affect shipping and mailing expenses.
Due to its size and weight, a larger magazine may cost more to manufacture and require extra postage or shipping fees. A smaller magazine could be more cost effective to produce and distribute. Analyze your distribution costs to determine the most cost-effective method for your publication.
You will save money by ensuring your magazine is seen by the largest audience possible.
Make Your Magazine Stand Out with Standout Magazine Dimensions
The success of your magazine and its overall appearance depends on the dimensions you choose. When making this choice, consider your audience, the content and budget. Consider your printing and distribution options.
Do not underestimate the importance of magazine dimensions. Make the most of these and create a publication that stands out. Decide on your desired dimensions, then get creative with the layout and content.